Now it’s time to do something about it!
Inside the Site Architecture Intelligence module, you'll learn the importance of creating a logical and topical site architecture to communicate the subject of your website clearly to both search engines and end-users as well as how to retrofit common mistakes that inhibit your website from ranking higher.
Once accomplished, search engines rank your website for dozens to hundreds of keyword variations just from publishing your content in the right place because you've organized your website by topic into a structure that search engines can understand and reward.
This training reveals exactly how to: